It doesn’t matter how great the product or service is if potential customers can’t find it with an Internet search. Online competition is fierce, and it’s no easy task to get a website to come up within the first few pages of an online search. Not understanding what to do to reach a target group is frustrating. Search Engine Optimization (SEO) means designing a website to be found by search engines. The site is optimized for search-engine discovery.
It is no easy task for a novice. It requires the services of experts. An SEO company is devoted to the mission of helping businesses drive traffic to their websites. SEO consultants employ various strategies to increase search engine page rank. Increasing page rank makes the site come up faster in the search engine results and brings more custom which is what it is really all about.
An SEO company hires the most proficient SEO experts to analyze sites and perform their magic. You can check more details about this service on LinkHelpers Seattle SEO Company. They have analytical tools at their disposal and know how to use them to develop the right keyword phrases to promote a website for a particular business. These consultants evaluate business sites and determine what is needed to make them more competitive. If more content is required, the SEO company has access to copywriters who will write articles, content and press releases.
This additional content is designed to boost search engine ratings. Hiring experts is a practical way to increase profits, and free up the entrepreneur to focus on other aspects of the business.
The Art Of Web Designing And Development
The basics to achieving a goal remain the same, right from our class projects to multi-million dollar projects in the corporate world. In a way, an efficiently laid out process for a task is the backbone of that task, and it actually dictates the future success of the same.
Now when it comes to web designing and development; if you are expecting your website to draw the kind of attention it deserves, then you must put a lot of hard work and smart work together to make it a possibility. Follow the golden rule of 6 steps to earn your website its rightful place among the echelons of sites dealing in businesses online. These 6 steps are as follows:
1. Gathering the required information
2. Planning and strategizing
5. Testing and Delivery
Step One – Gathering the information
What is your purpose of designing website? What business are you into and what use does it mean to achieve through this website? Is it to disseminate information? Is it to promote a service or a product? One has to have a distinct understanding of what he/she aims to achieve through the website and what means would he choose to undertake the task.
The second question to ask would be the goals which the person wants to achieve through this website. Who would be the target audience for such kind of online activity?
Step Two – Planning
After the gathering of the information, comes the stage of planning. In this stage processes are undertaken:-
Considering the various technology options available for web designing
Creation of the site map that lists down all the main-topic areas in the website along with the sub-topics to facilitate the ease of navigation on the website
Outlining the basic features that you intend to be showcased in the user interface.
Step Three – Design
This is the most critical step in the process and needs to be thought out many times in advance before actually approaching the development of the website. The look and feel of your site would be determined by your website design. Always keep in mind your target audience while proceeding with the design work of your site.
For example, if you’re designing a website keeping teenagers in mind, then the web design would be loud, smart and catchy. On the other hand, if you are planning a site for the corporate audience, then the overall look and feel of the site would be clear, crisp and a lot more dangerous.
Make sure that your ideas are in sync with the design ideas of your designer. It is of critical importance that both you and your designer are standing at a common ground when it comes to designing the website. Exchange of ideas, therefore, is imminent and necessary.
Step Four – Development
This is the step of Genesis or the creation of the website. Here the transition takes place from the prototype to the actual functional site as all the elements (visual and technical) are finally incorporated into the website. The steps which go into the development of the website are as follows:
1. Creation of the homepage
2. Production of a “shell” for the interior pages, which serves as a template for the other content pages of the website.
3. Distribution of the content throughout the site.
4. Other significant elements such as e-commerce shopping carts, flash animations, etc too are made functional at this stage.
A valid XHTML / CSS code too needs to be written. This code should comply with the current web standards, maximizing functionality, as well as accessibility for as large an audience as possible.
Step Five – testing and Delivery
This is the time to give attention to the more delicate details. In the case of web browsers, compatibility issues, if any, need to be resolved. XHTML and CSS are the underlying technologies used in web development.
After all, these formalities are taken care of, comes the phase of the website launch. An FTP (File Transfer Protocol) program is used to upload the web site files to your server. Just a last run-through would be required before your website goes LIVE on the web.
Step Six – Maintenance
This step is often ignored by web developers and has lead to the downfall of many promising websites. Updating the technology is an integral issue in maintenance, and when it comes to the content, it needs to be updated with a CMS or a Content management system.
Search engine optimization and Search engine submissions are other ways of updating the website for better overall performance.